News

Red Giant Software Announces Magic Bullet Editors 2 with Real-Time Film Look Acceleration (4/7/2005)

Red Giant Software today announced Magic Bullet Editors 2, a plug-in for popular editing applications that enables moviemakers to add film treatments right on the timeline. Using NVIDIA graphics technology, Magic Bullet Editors now runs up to 12x faster than the CPU alone - allowing users to do real-time film look treatments on the desktop in standard definition. Magic Bullet Editors 2 also adds support for Apple Motion 2, in addition to the existing applications: Avid AVX 1.5 systems, Apple Final Cut Pro, Adobe Premiere Pro, and Sony Vegas.

Based on The Orphanageâs award-winning Magic Bullet technology, Magic Bullet Editors delivers film stock emulation, diffusion filters, and easy-to-use film-look presets inspired by popular productions, such as The Matrix, Saving Private Ryan, Traffic, and AmeliŽ. Magic Bullet Editorsâ 65 custom-designed Looks alter shading, contrast, and tints of scenes to mimic the elusive look of film. Users can choose preset Looks from a pop up menu or customise and save their own film treatments.

"The power of a GeForce 7800 GTX GPU with PureVideo technology, coupled with Magic Bullet Editors 2 gives post-production houses a huge productivity boost for a relatively small investment," said Scott Vouri, general manager of multimedia at NVIDIA. "The brand new architecture of the GeForce 7800 GTX - 2X performance improvement, Shader Model 3.0 pipe design and high definition post-processing lets our partners deliver movie content creation, editing and delivery solutions that provide incredible image quality at previously unattainable speeds."

"For the first time ever, professionals and consumers can experience high-quality real-time film-look effects that are comparable to results achieved on systems costing tens of thousands of dollars," said Sean Safreed, partner at Red Giant Software. "On HD video, what used to be a painful frames per second render, now runs at many frames per second, saving the user days of rendering time."

New Features in Magic Bullet Editors 2
- Real-time Look Suite acceleration with 6 or 7 series NVIDIA graphics card
- Playback acceleration is more than 12 times faster
- Render to disk acceleration is more than 6 times faster
- New De-artifact tool to smooth out DV and HDV source media
- Added support for Apple Motion 2 Fx Plug
- 10 new Magic Bullet Looks to emulate movie looks and film treatments

Magic Bullet Editors will be available by the end of August 2005 through Red Giant Software for £225 (€325). Upgrades from any previous version of Magic Bullet Editors are £69 inc VAT, (€85) as download or £85 (€125) for the box. (All prices are excluding VAT unless otherwise stated)

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