News

ASSIMILATE to Showcase Expanded SCRATCH Product Line at IBC 2005 (3/8/2005)

SCRATCH Demos to Include Newest Features and Capabilities for the DI Workflow

ASSIMILATE(tm), Inc. announced today that it will be showing its SCRATCH Data-Centric Workflow Solution(tm) product line, with all its latest features and capabilities designed to dramatically increase and simplify the production workflow at exceptional price/performance value for professionals in film post production (2K, 4K, and beyond). New product capabilities - yet to be announced - will be shown at the IBC 2005 show.

"As we committed at the launch of SCRATCH(tm), we are continuing to grow our data-centric DI product line based on the needs we hear from of our customer base for a streamlined and efficient DI pipeline," reaffirmed Jeff Edson, CEO of ASSIMILATE. "Our customers value not only the affordable high performance and quality output of SCRATCH, but also the environment in which they can have fun experimenting with various ways to produce feature films and trailers." SCRATCH integrates well with a studio's existing post-production systems or, because of its feature-rich capabilities, it can be used as a stand-alone DI workflow solution. Cinesite UK, Acht!, PostWorks NY, Digital Domain, Lumeni, Monaco, and Chilefilms are some of the post facilities using SCRATCH today.

The powerhouse SCRATCH product line for film post production (2K, 4K, and beyond) now includes the following:

* SCRATCH Data-Centric Workflow Solution -- The foundation for all SCRATCH products with core features including simultaneous, real-time, multi-resolution review/playback, assemble/edit, conform, primary color grading, scratch audio, visual effects (significantly enhanced with over 150 optional plug-ins), data management, and final mastering to film.
* SCRATCH SCAFFOLDS(tm) Data-Centric Workflow Solution - Adding to basic SCRATCH capabilities, SCRATCH SCAFFOLDS includes a host of creative grading features, such as same-source grading stacks (unlimited layers), HSV/RGB keyers, free-form shapes with soft edges that can be animated, a curve editor, transformations, a tracker/stabilizer, and stackable 3D LUTs.
* SCRATCH ZONE-1(tm), a networked solution that extends the real-time review and playback feature of SCRATCH to more individuals on the project team.

To further the capabilities of post-production professionals, ASSIMILATE will continue adding to this third-party list of support for SCRATCH:

* Color Management: IMAGICA; KODAK
* Colorist Panels: JLCooper Electronics; Tangent Devices
* Graphics Cards: NVIDIA
* Storage: BOXX Technologies; DataDirect Networks; Enhance Technology; Exavio; Globlstor Data Corporation; Huge Systems, a Ciprico Company; Sanbolic
* Platforms: BOXX Technologies; Globalstor; HP; IBM
* Effects: The Foundry, Photron; SpeedSix
* Restoration: The Foundry; IMAGICA

European Headquarters in London

ASSIMILATE announced on June 1 the expansion of its sales and service operations with the opening of its European headquarters in London, the UK. "A local presence enables us to quickly respond to the needs of film professionals who are working to meet the demands of tight project schedules," stated Edson. "The UK and Europe are growing markets and being close at hand enables us to effectively assist customers in defining and building their DI suites."

www.assimilateinc.com