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NVIDIA to Showcase Content Creation and Delivery Solutions at IBC 2005 (4/9/2005)

NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, will showcase a portfolio of products that address the diverse needs of broadcast and content creation professionals at this year's IBC. NVIDIA will demonstrate NVIDIA Quadro FX 4000 SDI featuring, NVIDIA(R) PureVideo(TM) technology, NVIDIA Quadro FX 540 and NVIDIA Quadro FX Go1400 mobile workstation running NVIDIA Gelato film rendering software.

"We are excited to be showcasing our portfolio of products for the broadcast, film and video markets at this year's IBC as it attracts every major supplier of technology for the creation, management and delivery of entertainment content," said Adam Foat, Product PR Manager EMEA, NVIDIA "The products NVIDIA have on show are unique and are certain to attract attention, as they will bring commercial off-the-shelf (COTS) platforms to an industry that has traditionally been dependent on proprietary systems that were costly to install, manage and upgrade."

NVIDIA nForce Professional media and communications processors, featuring AMD Opteron processors, NVIDIA Quadro graphics, and NVIDIA software products all work together to help drive compute-intensive applications found in the broadcast, film, and video markets.

The NVIDIA Quadro FX 4000 SDI featuring NVIDIA(R) PureVideo(TM) technology can be found in a range of broadcast applications that combine live video footage with animated graphics and text, from virtual-sets, to news, sports, and weather systems. The high-definition (HD) serial digital interface (SDI) output also allows film and video production professionals to view real time previews on HD broadcast monitors, used in 3D compositing, editing, and colour grading.

This fully integrated graphics-to-video solution delivers uncompressed 10-bit SDI from programmable graphics, enabling a direct connection to broadcast monitors, switchers, tape decks, or SDI projectors. Real-time rendering, high-precision video colour conversion, and gamma correction capabilities eliminate bandwidth bottlenecks and deliver unprecedented quality with HD or SD video output.

The stand also features the NVIDIA Quadro FX 540, a mainstream HD non-linear editing (NLE) solution with component HDTV output and certified on a wide set of video and broadcast applications, delivering value and capabilities never before offered at this price point. NVIDIA SLI allows two of these graphics cards to run in a single system with Adobe Premiere Pro across three displays: two digital flat panels for the application itself and a broadcast monitor that allows the user to see the exact content they are creating immediately in HD.

NVIDIA Quadro FX Go1400 mobile workstation running NVIDIA Gelato film rendering software will be on display. Gelato 2.0 brings performance improvements and major new features, including volumetric shadows for hair and smoke, simultaneous rendering of stereo images, and new Sorbetto interactive lighting technology. Sorbetto allows users to add, delete, or move lights in a rendered scene, or modify any light parameter, and see the changes interactively. These changes are made on the final pixels, which saves time and allows artists to adjust lighting in a scene to get the exact look they are trying to create.

www.nvidia.co.uk

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