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News Gallery Announce SIENNA MOS architecture for QuickTime News (15/4/2006) Gallery UK today announced SIENNA, a new media infrastructure combining QuickTime video, Apple's Final Cut Pro and MOS news systems such as AP's ENPS. SIENNA includes the world's first Macintosh based MOS gateway, and the first opportunity to integrate Apple's Final Cut Pro into serious television news workflows. SIENNA also provides QuickTime ingest and playout architecture to complement news editorial in Final Cut Pro. SIENNA allows systems integrators to build a totally QuickTime based media infrastructure, benefiting from the power, flexibility and cost effectiveness of QuickTime, and exploiting the open systems nature of the Final Cut platform with technologies such as XML import / export. SIENNA's integration with news systems like ENPS is comprehensive, supporting most MOS profiles, and including next generation technologies such as WordLink to dynamically connect story text position and video timeline position whilst editing. SIENNA also delivers QuickTime based proxy video from incoming and edit sources as MOS objects into ENPS where news journalists and producers can simply double click to view the material, right inside the ENPS editor. SIENNA offers a revolutiionary direction for news infrastructure and comes in response to huge demand for Final Cut Pro integration from the world's leading news broadcasters. SIENNA brings immediate compatibility combined with a fresh vision of cleaner workflows based around native QuickTime and single media shared storage with Apple's Xsan. Gallery, in partnership with Apple Computer and Associated Press, will debut SIENNA at NAB 2006. SIENNA will be on display at the Apple Computer booth, the AP ENPS booth, and elsewhere at the show. SIENNA is competitively priced and is available through a global network of SIENNA specialist systems integrators.
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