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Maxell Showcases Holographic Storage, Blu-Ray and HD-DVD Technologies (26/10/2006)

HD Content and Multi-Platform Channels Swell Digital Storage Needs

Maxell Corporation of America, the technology and marketing leader in advanced data storage media, will showcase its holographic storage, Blu-Ray and HD-DVD technologies at NAB New York, a premier event for thousands of video and production professionals who participate to learn about leading-edge technologies that impact the broadcast industry.

"The growing number of content channels ranging within wireless, Internet, and cable is pushing storage requirements to new limits for broadcast and production businesses," said Tony Petruzziello, director of sales for Maxell's Professional Media Products Division. "Given our industry track record for performance and quality, our HD and Holographic media technologies are gaining significant attention with broadcasters and content developers as their demand for more capacity continues to swell."

Due to ship to OEMs in December, Maxell's holographic storage technology is in beta tests with several broadcasters. With its first generation cartridges holding 300 GB of data, Maxell Ð in conjunction with InPhase Technologies Ð is developing 2nd and 3rd generation cartridges to hold 800 GB and 1.6 TB of data respectively.

Maxell Holographic Optical Recording Technology, developed in conjunction with InPhase Technologies, breaks through the density limits of conventional storage by going beyond recording only on the surface, to recording through the full depth of the medium. Unlike other technologies that record one data bit at a time, holography allows a million bits of data to be written and read in parallel with a single flash of light. This enables transfer rates significantly higher than current optical storage devices.

Maxell will also display its Blu-ray and HD DVD technology formats, both of which are designed to meet currently expanding digital video requirements for recording and viewing large amounts of data including high definition movies. Maxell's continual advanced developments with this technology will provide for high transfer rates and better rewritability, which will be needed for the video and storage requirements of the future.

á Maxell's Blu-ray disc utilizes blue violet laser technologies to achieve storage capacities of 25 GB on a single-layer 12 cm disc and 50 GB on a dual-layer disc of the same size. Its 36 Mbps transfer rate enables it to record more than two hours of high-definition broadcasting content on a single side. *

á Maxell's HD DVD also utilizes blue violet laser technology to produce a 12 cm recordable disc with a 15 GB capacity. The disc is suitable for recording more than two hours of high-definition broadcasting content with a 36 Mbps transfer rate.*

In addition, Maxell will display its full range of HD tape formats including D-5, HDCAM, DVCPROHD and DVPRO HDV. This selection of high-end media offers durable, high-quality recording capabilities that meet the full range of professional High-Definition (HD) and archival requirements.

Notes:
Maxell Blu-ray formats: The BD-R (Recordable-Single Layer) and BD-RE (Rewritable-Single Layer), have 25 GB capacity. The BD-R DL (Recordable-Dual Layer) and BD-RE DL (Rewritable-Dual Layer), have 50 GB capacity.
Maxell HD DVD formats: The HD-DVD-R (Record Once-Single Layer) has 15 GB capacity. The HD DVD-RW (Re-Recordable-Single Layer) has 15 GB capacity. The HD DVD-R DL (Record Once-Dual Layer) and HD DVD-RW DL (Re-Recordable-Dual Layer) has 30 GB capacity.

www.maxell.com

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