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Masstech Group Releases Support For Avid DNxHD (11/9/2007)

Masstech Group Continues History of Interoperability With Support For Industry-Leading High Definition Video Codec

Masstech Group, Inc. a leader in media lifecycle management announced that it has released support for the Avid DNxHD(r) video codec. Avid DNxHD, which offers the ability to work in HD formats, at SD bandwidth rates, is now supported by Masstech's complete family of workflow management solutions, continuing the company's history of industry leading interoperability.

"Our support for Avid DNxHD is another clear message to the industry that Masstech is committed to interoperability and support for all popular formats and platforms. In this regard we believe Avid DNxHD is an important step forward in HD workflow," commented Sudy Shen, president and CEO, Masstech Group, Inc. "Avid has taken a clear leadership position in addressing both image quality and bandwidth considerations and Masstech is committed to ongoing support of the Avid DNxHD format."

"We are pleased to see Masstech Group embrace the Avid DNxHD codec across their product lines, as it demonstrates the broad appeal of our technology as an HD solution," said Johnathon Howard, director of on-air product management, Avid. "Avid DNxHD enables post production and broadcast teams to handle HD material seamlessly across the entire media environment, without the need to change workflows or overhaul infrastructure. Today's production environments are a mix of systems from Avid and other vendors, so it is critical that Avid DNxHD continues to win the support of other manufacturers."

Masstech Group provides the backbone content lifecycle management and productivity enhancements for today's most advanced digital television broadcast and production environments. Masstech Group's powerful SAvISM* (Smart Avid Interface) supports both Avid Interplay(tm) and Avid Unity(tm) environments, to provide a powerful platform for facility content management and storage. Masstech Group's industry leading MassStore media lifecycle management solution and transcoding platform combined with Avid's production environments put content storage, archiving and repurposing at the editors' fingertips.

Based on the Material Exchange Format (MXF) standard, a SMPTE format for open media exchange between creative systems, the Avid DNxHD codec provides content creators with 8- and 10-bit, full-raster, HD image quality at SD bandwidths. Engineered to withstand the rigors of the post production process, Avid DNxHD is a mastering quality codec ideal for compositing and multi-generational use. With the introduction of Avid DNxHD 36, Avid makes HD a reality for offline editorial, delivering HD quality at a data rate only slightly higher than DV25 and allowing content creation teams to maintain HD across the entire post pipeline.

MassStore with SAvI, as well as the company's solutions for media lifecycle management, productivity enhancement and business continuity and compliance will be on display during the IBC 2007 exhibition at stand, 7.219, at the RAI Convention Center in Amsterdam.

www.masstech.com

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